The Benicarló’s artichokes are the only artichokes in Spain endorsed by the U.E. high quality stamp Protected Designation of Origin (DOP by its Spanish acronym). As such, this product performs a number of physical and flavor / texture characteristics, unique in the market.

To point how consumers can recognise one Benicarló’s DOP artichoke form another region’s, we produced this TV Spot, where the message is clearly delivered.

My aim was to mark a distance from the typical cliches of the small local tv stations, that normally portrait the harvesting, the plants, the sorrounding using dron cameras; usually in a very expected and boredway, with a flat story telling.

Luckily the client was keen on the concept, and understood the need of differentiation. On the other hand, the production company in charge also fully understood the esense of the idea, and made their best to deliver a lovely crafted output, bringing A-class actors and actresses and putting tighter a great atmosphere to deliver a spot that «looks more like a movie trailer», which is a hook to draw immediate audience attention.