At our first meeting, the sports nutritionist Mey Puchol made a statement that her role in the success of competitive athletes was massive. 

 

Tailored sports nutrition enhances sports performance in all disciplines and makes this health professional an inseparable part of the team behind the most demanding athletes. With this insight in mind, we only had to visualize it literally, and we created some impressive designs (unexpected), which at the same time made the benefit of the brand very clear. 

 

The campaign ran in printed sports magazines, as well as posters in local gym and sports associations, as well as social media.

Before this campaign, the first thing we prepared for the nutritionist was her logo. Her concern was how to make it clear that she was targeting high-performance athletes from all disciplines. In the references that the client had seen, only a sporting discipline (which did not reflect athletes from other fields) or an endless collage with icons of all sports that made the image unrecognizable and unprofessional. Using her initials, we introduced the element of the medal to complete the letter M. This is a short way of saying «high-performance athletes of all existing disciplines,» since the medal rewards excellence in sport in general. The licking tongue completed the service our client offered. Simple, clear, unique and meaningful.