Mercat Central de Benicarlo traditionally celebrates christmas with their shopping vocuhers’ Christmas raffle.

After some editions with generic poster designs, (those with shopping bags, christmas trees or happy faces from stock) the goal now was to deliver a poster design using the new logotype assets, such as hand drawn typeface and colourful bold shapes, while projecting a vivid and playful christmas mood. All of this keeping the focus on make a clear and simple statement on what the benefit of this promo was about.

As a response to the bright and fresh graphics from their new branding manual, this poster design got its inspiration from a peaceful and traditional Christmas Eve: the starry night with huge numbers whose’s design is reminiscent of gifts, and the overall hand drawn look makes sense with the branding contents.

Being the first time they raffle such amount of vouchers, we placed that issue as the main matter, celebrating the special date in the design.

The visual was adapted to different print media and give aways. An animated versión was also produced and ran into their social networks and WhatsApp contacts.