As a part of the Town Council’s program to help younger population’s empowerment, the Youth Information and Counseling Center (CIAJ in Spanish initials) put together all the tools for that matter.

The brief’s core focused on the fact that young people perceived facing their life project as an enormous task, for which they did not feel prepare. Due to that the CIAJ put a wide range of tools (technical and economic) at the disposal of the target, we were in a position to affirm that no matter how big the task seems, with our help you can successfully overcome it.

To dramatize the enormous potential of any young of town, we visualize a tinny word «you» being heavier than a solid and huge text «Your life project».
It all was cleared by a sub headline: «use your full potential to boost your future».

This graphic functioned as an umbrella visual concept that is supposed to be disseminated in a wide range of activities, trying to reach the target with festivals, concerts, conferences, couching, etc., and it is projected that the rest of the graphic material will be resolved in the same layout, but with color changes to guarantee the unity of the campaign.

This poster adaptation to an animated gif wich we used in the program’s social network and further channels, was recently pre-selected by the jury of the Bolivian Poster Bienal BICEBE 2021 to be part of their exhibition in La Paz, Bolivia and many other cities around America, in the category of Motion Design Poster. The show selected only 400 pieces amongst more than 11.500 entries from 90 countries around the world. This biennial is highly recognised as one of the major graphic design shows in Latin America.