Online interactive was designed to annoy the viewer. Eachagency´s character would repeat a loop with a typical cliche of theiroccupation, over and over and over, until you click at their cards.
LOCS translations:
Planner: “Ifwe leverage the insight thoroughly we’d be shifting one serious paradigm.SureMaslow’s eschewed with Holt’s principles foster a culturally intrinsic brandmessage”
Junior copywriter: “what would you know about creativity? I still don’tunderstand why you have a problem with my original script?”
Creative Director: “hmmmmmm, you don’t seem to understand it’s not goingto be quite as simple as that is it? For a start I’ll be in Cannes for thefirst week in June then I’m on a shoot for the rest of the month”
Account Exec: “yes, we can do that. Yes yes yes no problem yes yes tomorrow? Noproblem we can do that, yes yes yes yes yes yes yes yes yes yes yes”
Managing Director: “Oh, the south of France is absolutely devine thistime of year. Did I mention that my brother in-law is a member at Gleneagles,plays off twelve you know”
Angel : “Feelbetter now? Then why don’t you take the next step towards the longterm solution.”