Delicious Seeds is a world-wide marihuana seed retailer. With some of its main products awarded at various international festivals, the brand was looking for solid positioning and clear differentiation from its competitors in a product category that surprisingly behaves in a very generic and conservative way.
In the brief, the client indicated his intention to communicate his product by standardizing it, assuming that its use by a wide range of ages and social conditions did not make it necessary to explain it. More simply, the client sought insight, a wink, that would make the recreational marijuana user feel identified with the brand. Our «Make joy more joyful» concept makes a statement of principles: facing the same satisfactory situation, the user of Delicious Seeds experience is joyful. 😉