To raise awareness of the work of social organizations in Benicarló and to encourage people to donate their work as volunteers, the City Council commissioned us to carry out a campaign that would culminate in an event in which the associations would explain their work.

We wanted to present the volunteers as heroes, giving value to their altruistic and indispensable work for the population they support. So we created several «superhero tokens» on the face of which we superimposed photos of real volunteers. The campaign was aired in print and outdoor media and the event was widely covered in the local press.