Caixa Benicarló had to communicate its Corporate Social Responsibility (CSR) actions to society.

To avoid a cold count of numbers, we decided to give an emotional twist to the spot with our «Winners» version that shows the activities in which the financial institution reinvests resources in society: culture, sports, education, older people, etc.

In addition to the television spot, a printed campaign was designed, where Caixa Benicarló stands out as the «Official Sponsor» in the areas in which it participates in Benicarló and surrounding municipalities. In addition to the «Official sponsor of our people» positioning, the campaign launched a graphic design that lays the foundations for a better corporate brand identification, establishing a clear, unique, and direct message for each advertisement defining a layout with recognizable elements of the brand.