For this brand’s logo redesign, client’s mandatory was to keept the intention they had  behind their old-fashioned logo: calligraphic look, movement, water, red color.

A more elegant typeface, retouched by hand, gave us a base to make it easier to read, while transforming the A top triangle into a sailing boat gave it the desired uniqueness.

Apart from the logo, the project involved poster, other printed materials and layouts for social networks.