Amuebla Machordom is a well stablished furniture and interiorism’s brand in Benicarló. Client’s brief demanded a new design for the logo, but with their initials on it, since they’ve been using them for a long time.

 

We used the typeface as a mean to create a stylized image, which conveyed the premiumness of the brand, but at the same time had an attractive and well-defined graphic personality. Their previous logo was just a simple A next to a M (as showed in the animation) and it didn’t delivered the stylish mood the client wanted.

From the logo we design the look of the brand in very simplified terms, using its diagonals to establish them as graphic identifiers of the brand.

 

A large variety of printed materials, from price panels to vehicles, from invoices to visit cards or social media layouts and the store itself, shown a coordinated use of the new graphic values, and help to push the brand’s values up.